Digital Marketing & CRM Specialist

• 09 octobre 2026
• 100%
• Indefinite duration
• 2400 Le Locle
• Log in to see the jobup.ch salary estimate

The company

Tissot has been developing and growing its tradition of innovation since 1853. From its beginnings to today, in its birthplace in Le Locle, in the Swiss Jura mountains, Tissot has transformed craftsmanship and precision into elegant watches now sold in more than 160 countries around the world. Special materials, advanced functionalities, and a meticulous attention to design come together to create accessible luxury. Today, Tissot is a member of the Swatch Group, the world's largest producer and distributor of Swiss watches. The tradition of innovation endures, remaining closely in step with its time.

We are currently recruiting a Digital Marketing & CRM Specialist based in Le Locle to join the International Digital Marketing team at Tissot headquarters!

Job description

As a Digital Marketing & CRM Specialist, you will support the management and continuous improvement of the Tissot brand website and digital assets across various markets. You will contribute to providing a consistent brand experience on the Tissot website.

Your main responsibilities will be as follows:

• Create, test, and deploy email marketing campaigns on a global scale.
• Manage the global communication calendar in collaboration with the Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries in campaign planning, execution, and the sharing of best practices.
• Ensure consistency, quality, and brand alignment in all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement metrics, and performance reports.
• Ensure CRM integration between Retail, E-commerce, Customer Service, and other key initiatives.
• Oversee the Register My Watch ecosystem and user accounts and support its continuous improvement.
• Create and manage contests, registration pages, and lead generation pages.
• Guarantee compliance with GDPR and local data protection regulations, in collaboration with legal teams.
• Develop guidelines, documentation, and governance processes to support global markets.
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messages for paid media, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities if necessary.

Profile

• Passionate about digital marketing trends and practices.
• Strong analytical skills.
• Excellent organizational, planning, and time management skills.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Attention to detail with the ability to manage multiple tasks and deadlines simultaneously.
• Proactive team player capable of working independently and taking initiative.

Professional requirements

• Degree in Digital Marketing, Computer Science, Media Engineering, or a related field.
• Successful first experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Languages

Proficiency in French and English.

Company address

Chemin des Tourelles 17 - 2400 Le Locle

www.tissotwatches.com

Contact

-