Job Description: Resort Marketing Director – Crans-Montana

Job Description: Resort Marketing Director – Crans-Montana
Job Description: Resort Marketing Director – Crans-Montana
Our mission is to offer our employees the experience of a lifetime, so that they, in turn, can provide the experience of a lifetime to our customers. We own and operate some of the most renowned tourist destinations in the world, as well as regional and local ski areas located near major cities. Together, they form a unique and unparalleled network. We are looking for ambitious leaders, innovators, and creators eager to join our talented teams. If you are ready to fully develop your potential, we want to meet you!
The applications for permanent positions are reviewed as they are received. They will be accepted up to 90 days after the date of publication of the advertisement or until the position is filled (whichever comes first).
JOB OVERVIEW
The Marketing Director for the Crans-Montana resort is responsible for brand strategy, visitation development, and the resort's customer experience. He or she ensures that the Crans-Montana brand comes to life at every stage of the customer journey.
This person serves as the primary marketing interlocutor on-site for Crans-Montana and ensures the link between the group's global strategy, destination knowledge, local community realities, and excellence in the implementation of marketing actions.
Drive the resort's marketing performance: Assume responsibility for marketing strategies aimed at developing visitation and revenue for Crans-Montana, relying on performance analysis, customer knowledge, and market dynamics to identify growth opportunities, optimize results, and contribute to the definition of the resort's main priorities.
KPIs: visitation, revenue generated, market share, customer loyalty, prospect conversion, and business plan achievement.
Develop the brand: Lead the development and deployment of the Crans-Montana brand foundations, its positioning, and its marketing strategy. Ensure that the resort benefits from a distinctive, attractive identity authentically rooted in its local environment, while aligning with the global strategy of the Vail Resorts destination portfolio.
KPIs: brand image and strength, awareness, effectiveness of advertising creations, return on investment of marketing actions, and legitimate external recognition.
Differentiate the customer experience: Translate brand strategy, customer data, and local culture knowledge into distinctive experiences within the resort, events, brand activations, collaborations with partners, in-resort communication, signage, promotional materials for customers, creative content production, website content, and support for marketing actions.
KPIs: intention to return, Net Promoter Score (NPS), loyalty, customer satisfaction, and excellence in action execution.
This position is responsible for achieving the following marketing objectives for the resort:
Crans-Montana
Success in this role will rely notably on the ability to establish relationships of trust with the resort management, central marketing teams and on-site marketing teams, strategic partners, agencies and external partners, local community stakeholders, as well as all internal stakeholders. This function requires an integrated approach to marketing, a strong sense of responsibility, solid strategic judgment, and the ability to achieve results while respecting safety requirements, deadlines, and standards of excellence, always in service of the customer experience.
SPECIFIC RESPONSIBILITIES
As Marketing Director for the Crans-Montana resort, you assume the following responsibilities:
Leadership and talent development
Exercise unifying and mobilizing leadership with central teams and resort teams, by clearly defining directions and priorities, and by fostering strong cross-functional collaboration to realize Crans-Montana's marketing priorities.
Ensure, in Crans-Montana, the strategic representation of the resort's Marketing function, develop authentic relationships with local actors, and contribute to the establishment of a high-performing, integrated, and collaborative marketing culture.
Implement effective working methods to improve coordination, decision-making, action execution, and communication with stakeholders across different sites and functions.
Strategy
Develop and drive an ambitious brand development and growth strategy for Crans-Montana, in coherence with the group's global destination portfolio strategy, while taking into account the resort's unique alpine identity, its development potential with customer bases, and local market specificities.
Rely on analyses specific to the resort, commercial performance, market dynamics, customer knowledge, and brand health indicators to identify new growth possibilities and contribute to the evolution of the customer experience.
Activation and marketing plans
Develop and drive integrated activation and marketing plans to bring the Crans-Montana brand strategy to life across all customer touchpoints: creative content, digital channels, intern