Client and Product Marketing Campaign Officer

--- base: meta-keywords: meta-viewport: width=device-width, title: Client and Product Marketing Campaign Officer --- Client and Product Marketing Campaign Officer ================================================== La Fédération des Entreprises Romandes Genève is the essential employers' organization of the canton. With 29'000 member companies and more than 80 professional associations, it plays a central role in the economic and social life of the region. Its teams support employers every day on subjects as varied as labor law, social security, vocational training, occupational health, or collective bargaining. A wide scope, diverse professions, a mission that makes sense. Joining FER Genève means joining a reference institution and contributing every day to bringing the Geneva economy to life. ### Job Description Do you like transforming a good idea into a campaign that produces results? FER Genève is looking for a client and product marketing campaign officer. FER Genève supports companies and professional associations in the canton through a wide range of services. To support the institution's influence, better promote its services, and strengthen their use, we are looking for a person capable of understanding the needs of the business teams, designing relevant campaigns, and concretely monitoring their performance. Your role: You are the meeting point between the teams that carry our services and the audiences to whom we want to address ourselves. You transform promotional requests into structured campaigns: objectives, audiences, value proposition, messages, channels, calendar, budget, and measurement of results. You manage campaigns from end to end, while working with specialists in communication, graphic design, web, digital experience, and social networks. You also contribute directly to content production and the activation of our channels. Your main responsibilities: * Understand and frame the client communication and promotion needs of the business teams. * Advise your interlocutors on audiences, messages, and marketing levers. * Build multi-channel campaign plans, with clear objectives and indicators. * Directly produce or, when necessary, write briefs for internal or external providers and coordinate the production of content and materials. * Deploy campaigns on owned and paid channels, with internal specialists and providers. * Monitor results, analyze discrepancies, and recommend optimizations. * Organize feedback to continuously improve campaigns. ### Profile Sought Your profile: * Higher education in marketing, digital marketing, communication, or an equivalent field. * Proven experience in the design and management of campaigns, ideally in a B2B, B2B2C, or service environment. * Ability to move from a business need to a strategy and an operational action plan. * Good understanding of digital channels, content, and performance measurement. * Clear writing style, analytical mind, and sense of organization. * Autonomy, curiosity, pragmatism, and a taste for cross-functional work. * Fluent French; professional English appreciated. What we offer you: A cross-functional position with a direct impact on the visibility and development of FER Genève. You will be able to evolve campaign practices and collaborate with business teams and complementary specialists. Fédération des Entreprises Romandes Genève * Fédération des Entreprises Romandes Genève Rue de Saint-Jean 98 1211 GENEVE 11 * [ ](< >) jpid11e32c8jm jpit1043jm jpiy26jm