Marketing Specialist - Law firm

Ref 2581673 | Date: 29 Sept 2026


You will lead the firm's marketing, communications, and public relations strategy to strengthen its brand positioning, reputation, and market visibility. In parallel, you will partner with lawyers and partners to enhance their profile, support business development efforts, and maximize the firm's recognition across media, digital channels and legal rankings.

Marketing Specialist - Law firm (m/f/d)

Our client is a leading law firm in Geneva.

Description

Reporting directly to the firm's leadership, you will define and implement the marketing and communications strategy to enhance the firm's brand awareness, support business development activities, and strengthen its market positioning.

Your key responsibilities will include:

• Developing and executing the firm's long-term brand positioning and marketing strategy.
• Supporting partners and lawyers in enhancing their client communication, personal branding, market visibility, and business development efforts.
• Managing all corporate communications activities, including press releases, events, partnerships, and media relations.
• Building and maintaining strong relationships with journalists, industry publications, and other external stakeholders.
• Overseeing legal directory submissions and rankings, including Chambers, Legal 500, Leaders League, and other relevant publications.
• Coordinating and improving the firm's ranking strategy to maximize market recognition.
• Leading the firm's digital presence, including website management, SEO initiatives, social media platforms, and online communication campaigns.
• Developing and coordinating marketing, thought leadership, and institutional content across various communication channels.
• Managing external agencies and service providers while ensuring consistency of messaging and brand identity.
• Coordinating cross-functional projects with internal stakeholders and shared resources across the firm.
• Contributing to the firm's reputation-building strategy through a strong public relations focus.

Profile

• Bachelor's or Master's degree in Marketing, Communications, Public Relations, or a related field.
• Significant experience in a similar position.
• Proven experience in corporate communications, brand management, and public relations.
• Strong understanding of business development and personal branding strategies for senior professionals.
• Experience managing legal rankings and industry directories is highly desirable.
• Solid knowledge of digital marketing, SEO, social media, and content development.
• Excellent written and verbal communication skills in English. French is an asset.
• Ability to work with senior stakeholders and influence without direct authority.
• Strong project management, organizational, and interpersonal skills.
• Entrepreneurial mindset with a hands-on and proactive approach.

Job Offer

• Direct exposure to the firm's leadership and partners.
• The opportunity to shape and drive the firm's long-term brand and communications strategy.
• Role onsite in Geneva
• 80 to 100% possible

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