Digital Analyst

Joining Assura means evolving in a collaborative and dynamic environment where everyone plays an essential role and contributes to a mission that makes sense. Every day, we put our energy and expertise at the service of our clients, to support them in their health decisions. Want to join us?

Then, nice to meet you !

Digital Analyst

Within the Development and Marketing team, you analyze and optimize customer journeys for the website, client portal, and mobile application. You transform data into concrete recommendations and identify optimization opportunities to improve the user experience. You optimize the campaigns launched by our marketing department and propose adjustments.

What you do on a daily basis

You manage the collection, quality, and governance of digital data to guarantee the reliability of analyses and performance measurements. You design, implement, and maintain tagging plans, analytics tracking solutions, as well as the measurement mechanisms necessary for steering digital activities. You also ensure the administration of the consent management platform (CMP) and ensure the compliance of data collection devices.

You reconstruct and analyze user journeys on web and mobile platforms to identify friction points and areas for improvement. You formulate recommendations to optimize the user experience, customer journeys, and conversion rates. In parallel, you produce and automate digital, marketing, and commercial performance reporting to provide reliable and relevant indicators for decision-making.

You analyze the performance of acquisition campaigns and the quality of traffic generated by various marketing channels. Based on the data collected, you identify optimization opportunities related to targeting, advertising messages, landing pages, and acquisition strategies to improve the effectiveness of marketing actions.

What you bring to the team

You benefit from higher education (Bachelor or Master) in data analytics or an equivalent field. You have 3 to 5 years of confirmed experience in a similar function, including practical experience with analytics, tracking, and data management tools.

You master the tools and methodologies related to data analysis and digital performance measurement, notably Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, SQL, R, and Looker Studio. You possess strong skills in digital tracking, tagging plans, data engineering, data automation, reporting, and monitoring business KPIs. You are also comfortable with digital and marketing performance analysis, customer journey optimization (CRO), SEO Analytics, as well as the issues of data governance, consent management (CMP), and GDPR/FADP compliance. You master A/B testing tools, notably VWO.

Finally, you demonstrate an excellent analytical and synthesis spirit, and a strong ability to resolve complex situations. Business and results-oriented, you know how to transform data into concrete recommendations and support stakeholders through clear communication.

Given the nature of the position, your application will be even more appreciated if it is accompanied by a cover letter.

Your advantages

• 40-hour work week (at 100%)
• Minimum 5 weeks of vacation
• Possibility of teleworking
• Monthly participation in the public transport subscription
• Attractive social benefits and significant reduction on health insurance
• Welcome Day and internal professional training

Start of activity: 1st November 2026
Activity rate: 100%

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